Man's Business is Becoming The Catalyst That Sparks More Affordable Textbook Buying
Jonathan (Jonny) Simkin is founder and CEO of SwoopThat LLC, a San Diego-based technology company that offers parents with college-bound students a free service which can save them up to 75-percent on the cost of college textbooks. A recent college graduate himself, Simkin brings a unique perspective to this growing, and sometimes burdensome, college expense.